Internet banking brand strategies amongst German commercial banks since the 1990s

Purpose In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of forces gave rise to the birth of internet banking. Building upon the relevant literature, this paper aims to devel...

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Veröffentlicht in:	Journal of historical research in marketing 2021-09, Vol.13 (2), p.65-84
Hauptverfasser:	Körnert, Jan, Grube, Klemens
Format:	Artikel
Sprache:	eng
Schlagworte:	Banking industry Central banks Commercial banks Cooperatives Electronic banking Financial services Innovations Internet Regional banks Savings banks Technological change Telephone banking
Online-Zugang:	Volltext
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