The MAYA principle as applied to apparel products

Purpose There are numerous design principles that can guide strategic decisions and determine good product design. One principle that has received considerable attention in the literature is the MAYA principle, which suggests that consumers seek a balance of typicality and novelty in products. The p...

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Veröffentlicht in:	Journal of fashion marketing and management 2019-09, Vol.23 (4), p.587-607
Hauptverfasser:	Ceballos, Lina M, Hodges, Nancy Nelson, Watchravesringkan, Kittichai
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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