GREEN consumption values and Indian consumers’ response to marketing communications

Purpose This paper aims to report on a study that assessed Indian consumers’ response to green marketing communications, based on their GREEN consumption values. GREEN (Haws et al., 2014) refers to consumers’ tendency to express their environmental concern through their consumption behaviors. This s...

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Veröffentlicht in:	The Journal of consumer marketing 2016-01, Vol.33 (7), p.562-573
Hauptverfasser:	Bailey, Ainsworth Anthony, Mishra, Aditya, Tiamiyu, Mojisola F
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Attitudes Consciousness Consumer behavior Consumers Consumption Economic growth Emerging markets Environmental impact Environmental protection GDP Green marketing Green products Gross Domestic Product Hypotheses Packaged goods Preferences Public relations Purchase intention Recycling Researchers Roles Social responsibility Studies Validity
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