Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an eye...

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Veröffentlicht in:	The Journal of consumer marketing 2017-01, Vol.34 (1), p.1-10
Hauptverfasser:	Hernandez, Monica D., Wang, Yong, Sheng, Hong, Kalliny, Morris, Minor, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic marketing Advertising Audiences Bias Consumers Eye movements Influence Information processing Internet Language Logos Memory Preferences Reading Social networks Writing systems
Online-Zugang:	Volltext
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