The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis

Purpose This paper aims to explore the intermediary role of marketing dynamic capability (MDC) in the relationship between customer knowledge management (CKM) and product innovation performance (PIP). Design/methodology A conceptual model is proposed and a survey instrument is developed. The model i...

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Veröffentlicht in:	The Journal of business & industrial marketing 2017-01, Vol.32 (7), p.901-912
Hauptverfasser:	Falasca, Mauro, Zhang, Jiemei, Conchar, Margy, Li, Like
Format:	Artikel
Sprache:	eng
Schlagworte:	Competitive advantage Customer services Entrepreneurs Hypotheses Innovations Knowledge management Management decisions Market positioning Marketing Product development Strategic management Strategic planning
Online-Zugang:	Volltext
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