Mediating effects of individual market orientation on the link between learning orientation and job performance

Purpose The purpose of this paper is to examine whether individual market orientation facilitates the development of learning orientation before influencing business-to-business (B2B) salespeople’s performance within the banking industry. Design/methodology/approach Data were gathered from 539 B2B s...

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Veröffentlicht in:	The Journal of business & industrial marketing 2020-04, Vol.35 (4), p.655-668
Hauptverfasser:	Hamzah, Muhammad Iskandar, Othman, Abdul Kadir, Hassan, Faridah
Format:	Artikel
Sprache:	eng
Schlagworte:	Banks Behavior Business to business commerce Competition Competitive advantage Customer relationship management Customer services Employees Job performance Knowledge management Salespeople
Online-Zugang:	Volltext
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