Finding determinants of e-commerce success: a PLS-SEM approach

Purpose With the growth in internet technology, the competition between the e-commerce firms has become fierce. This has forced these online vendors to consider customer-centric strategies apart from the retail strategies for generating revenue. The purpose of this paper is to propose a structural m...

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Veröffentlicht in:	Journal of advances in management research 2019-10, Vol.16 (4), p.453-471
Hauptverfasser:	Sharma, Himanshu, Aggarwal, Anu G
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer satisfaction Customer services Customization Electronic commerce Growth rate Hypotheses Hypothesis testing Internet Marketing Online sales Personal information Purchasing Quality Quality of service Researchers Shopping Structural equation modeling Success User satisfaction Variables Websites
Online-Zugang:	Volltext
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