How do mature born globals create customer value to achieve international growth?

PurposeThis study aims to investigate how mature born global firms create value for customers to achieve continued international growth.Design/methodology/approachThe study employs a case study approach to investigate the under-researched area of how mature born globals create value for customers an...

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Veröffentlicht in:	International marketing review 2020-05, Vol.37 (2), p.185-211
Hauptverfasser:	Andersson, Svante, Awuah, Gabriel Baffour, Aagerup, Ulf, Wictor, Ingemar
Format:	Artikel
Sprache:	eng
Schlagworte:	Born globals Corporate culture Customer value Decision making Entrepreneurs Globalization International International growth Market strategy Marketing Marketing orientation Strategic management Studies
Online-Zugang:	Volltext
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