Here, there and everywhere: a study of consumer centrism

Purpose A first objective is to add insight into how constructs of ethnocentrism, xenocentrism and cosmopolitanism relate to each other. Knowledge of how these constructs overlap or work together in affecting consumer preferences will offer global marketers insights for designing appropriate marketi...

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Bibliographische Detailangaben
Veröffentlicht in:	International marketing review 2016-01, Vol.33 (5), p.715-754
Hauptverfasser:	Prince, Melvin, Davies, Mark A.P, Cleveland, Mark, Palihawadana, Dayananda
Format:	Artikel
Sprache:	eng
Schlagworte:	Bias Centrism Consumer behavior Consumers Cosmopolitanism Culture Datasets Ethnocentrism Expatriates Favoritism Higher education Market segments Market strategy Marketing Patriotism Personality traits Self esteem Social identity Values
Online-Zugang:	Volltext
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