Assessing endogeneity issues in international marketing research

Purpose – Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues of endogeneity, to provide a comprehensive overview of the sources of endogeneity, and to discuss the statistical solut...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International marketing review 2016-05, Vol.33 (3), p.483-512
Hauptverfasser:	Jean, Ruey-Jer "Bryan", Deng, Ziliang, Kim, Daekwan, Yuan, Xiaohui
Format:	Artikel
Sprache:	eng
Schlagworte:	Bias Causality Economic models International marketing Market entry Marketing Researchers Strategic management Structural equation modeling Studies Variables
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!