An examination of the effects of outsourcing ticket sales force management

PurposeThe purpose of the study is to ascertain whether sport organizations which outsource ticket sales force management outperform sports organizations which manage their ticket sales force internally, relative to ticket revenue and attendance.Design/methodology/approachThirteen years of ticket re...

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Veröffentlicht in:	International journal of sports marketing & sponsorship 2020-04, Vol.21 (2), p.205-223
Hauptverfasser:	Popp, Nels, Jensen, Jonathan A, McEvoy, Chad D, Weiner, James F
Format:	Artikel
Sprache:	eng
Schlagworte:	Accounting Business metrics Core competencies Corporate profits Corporate sponsorship Cost control Decision making Hospitality, Leisure, Sport & Tourism Human resources Outsourcing Profitability Sales management Social exchange theory Social Sciences Social Sciences - Other Topics Third party Ticket sales
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