A model of adoption of AR-based self-service technologies: a two country comparison

PurposeThis paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting in the Augmented Reality in Retail Model (ARiR Mo...

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Veröffentlicht in:	International journal of retail & distribution management 2021-07, Vol.49 (7), p.875-898
Hauptverfasser:	Castillo S, Maria Jose, Bigne, Enrique
Format:	Artikel
Sprache:	eng
Schlagworte:	Augmented reality COVID-19 Customer services Developing countries Economic development Electronic commerce Hypotheses Internet access LDCs Pandemics Retail stores Self-efficacy Smartphones Technology Technology Acceptance Model Virtual reality
Online-Zugang:	Volltext
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