Determining the impact of e-commerce quality on customers’ perceived risk, satisfaction, value and loyalty
Purpose The quality assessment of e-commerce services is of particular research interest, as it has been widely found that quality is directly linked to customer satisfaction and loyalty, which in turn leads to improved sales results, the creation of reputation and enhanced competitiveness for activ...
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Veröffentlicht in: | International journal of quality and service sciences 2019-12, Vol.11 (4), p.576-587 |
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Hauptverfasser: | , , , |
Format: | Artikel |
Sprache: | eng |
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