Attitudes toward acupuncture in Hong Kong

Purpose – This paper aims at describing and exploring how consumers perceive acupuncture as a medical treatment in relation to biomedicine. Design/methodology/approach – Data were collected through an online survey using quota sampling. The attitudes of 879 Hong Kong residents aged 20 or above were...

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Veröffentlicht in:International journal of pharmaceutical and healthcare marketing 2015-06, Vol.9 (2), p.158-174
Hauptverfasser: Chan, Kara, Tsang, Lennon, Fung, Timothy K.F
Format: Artikel
Sprache:eng
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