Exploring the emotions and decision-making of consumers for elective healthcare and hedonic adaptation

Purpose The paper aims to empirically test a framework to predict the desire and intention to engage with an elective health-care procedure and implement a methodology to test the anticipated positive and negative emotions in hedonic adaptation to an elective procedure. Design/methodology/approach T...

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Veröffentlicht in:	International journal of pharmaceutical and healthcare marketing 2024-07, Vol.18 (3), p.398-414
Hauptverfasser:	Quintal, Vanessa, Sood, Abhinav, Phau, Ian
Format:	Artikel
Sprache:	eng
Schlagworte:	Adaptation Attitudes Cognition & reasoning Consumers Consumption Decision making Emotions Health care Methodology Perceptions Self image
Online-Zugang:	Volltext
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