A history-based framework of servitization and deservitization
PurposeThe purpose of this study is to develop a history-based framework of servitization and deservitization.Design/methodology/approachThe study draws on three history-based management theories, i.e. industry lifecycle, strategic pivoting and strategy restoration, to develop a conceptual framework...
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| Veröffentlicht in: | International journal of operations & production management 2021-08, Vol.41 (5), p.723-745 |
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| container_title | International journal of operations & production management |
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| creator | Gomes, Emanuel Lehman, David W Vendrell-Herrero, Ferran Bustinza, Oscar F |
| description | PurposeThe purpose of this study is to develop a history-based framework of servitization and deservitization.Design/methodology/approachThe study draws on three history-based management theories, i.e. industry lifecycle, strategic pivoting and strategy restoration, to develop a conceptual framework of how servitization and deservitization pivots influence firm performance in different stages of the industry lifecycle. A series of examples involving configurations and reconfigurations in production illustrate the theoretical propositions.FindingsThe proposed framework predicts that servitization pivots positively influence firm performance in the ferment phase, but this effect gradually diminishes as industries advance into transition and mature phases. In contrast, the framework predicts that deservitization pivots negatively influence firm performance in the ferment phase; this effect, too, becomes negligible in the transition phase but positive in the mature phase. Moreover, the proposed framework predicts that deservitization pivoting outperforms servitization pivoting in mature servitized industries to the extent that such pivots are restorative in nature, thereby suggesting that deservitization may represent a strategic opportunity for firms in mature industries.Originality/valueThis study highlights the role of history-based management theories in enhancing our understanding of servitization and deservitization. |
| doi_str_mv | 10.1108/IJOPM-08-2020-0528 |
| format | Article |
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A series of examples involving configurations and reconfigurations in production illustrate the theoretical propositions.FindingsThe proposed framework predicts that servitization pivots positively influence firm performance in the ferment phase, but this effect gradually diminishes as industries advance into transition and mature phases. In contrast, the framework predicts that deservitization pivots negatively influence firm performance in the ferment phase; this effect, too, becomes negligible in the transition phase but positive in the mature phase. Moreover, the proposed framework predicts that deservitization pivoting outperforms servitization pivoting in mature servitized industries to the extent that such pivots are restorative in nature, thereby suggesting that deservitization may represent a strategic opportunity for firms in mature industries.Originality/valueThis study highlights the role of history-based management theories in enhancing our understanding of servitization and deservitization.</description><identifier>ISSN: 0144-3577</identifier><identifier>EISSN: 1758-6593</identifier><identifier>DOI: 10.1108/IJOPM-08-2020-0528</identifier><language>eng</language><publisher>Bradford: Emerald Publishing Limited</publisher><subject>Competition ; Competitive advantage ; Costs ; Customer services ; Market positioning ; Pivots</subject><ispartof>International journal of operations & production management, 2021-08, Vol.41 (5), p.723-745</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2021</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c361t-ea6995dc319287c4bd3972bbfd22d5c162fc5df2ac12fac5501eb71193912f523</citedby><cites>FETCH-LOGICAL-c361t-ea6995dc319287c4bd3972bbfd22d5c162fc5df2ac12fac5501eb71193912f523</cites><orcidid>0000-0003-3809-5124 ; 0000-0002-9071-9494 ; 0000-0001-6663-889X</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/IJOPM-08-2020-0528/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11614,27901,27902,52664</link.rule.ids></links><search><creatorcontrib>Gomes, Emanuel</creatorcontrib><creatorcontrib>Lehman, David W</creatorcontrib><creatorcontrib>Vendrell-Herrero, Ferran</creatorcontrib><creatorcontrib>Bustinza, Oscar F</creatorcontrib><title>A history-based framework of servitization and deservitization</title><title>International journal of operations & production management</title><description>PurposeThe purpose of this study is to develop a history-based framework of servitization and deservitization.Design/methodology/approachThe study draws on three history-based management theories, i.e. industry lifecycle, strategic pivoting and strategy restoration, to develop a conceptual framework of how servitization and deservitization pivots influence firm performance in different stages of the industry lifecycle. A series of examples involving configurations and reconfigurations in production illustrate the theoretical propositions.FindingsThe proposed framework predicts that servitization pivots positively influence firm performance in the ferment phase, but this effect gradually diminishes as industries advance into transition and mature phases. In contrast, the framework predicts that deservitization pivots negatively influence firm performance in the ferment phase; this effect, too, becomes negligible in the transition phase but positive in the mature phase. Moreover, the proposed framework predicts that deservitization pivoting outperforms servitization pivoting in mature servitized industries to the extent that such pivots are restorative in nature, thereby suggesting that deservitization may represent a strategic opportunity for firms in mature industries.Originality/valueThis study highlights the role of history-based management theories in enhancing our understanding of servitization and deservitization.</description><subject>Competition</subject><subject>Competitive advantage</subject><subject>Costs</subject><subject>Customer services</subject><subject>Market positioning</subject><subject>Pivots</subject><issn>0144-3577</issn><issn>1758-6593</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNptkE1LAzEQhoMoWKt_wNOC52hmstlsLkIpflSUetBzyOYDt7ZNTbZK_fVurZeCpxle3mcGHkLOgV0CsPpq8jB9fqKspsiQUSawPiADkKKmlVD8kAwYlCXlQspjcpLzjDGGHMSAXI-KtzZ3MW1oY7J3RUhm4b9iei9iKLJPn23XfpuujcvCLF3h_F52So6CmWd_9jeH5PX25mV8Tx-nd5Px6JFaXkFHvamUEs5yUFhLWzaOK4lNExyiExYqDFa4gMYCBmOFYOAbCaC46gOBfEgudndXKX6sfe70LK7Tsn-pUVQMSym56Fu4a9kUc04-6FVqFyZtNDC99aR_Pel-2XrSW089BDvIL3wyc_c_s-eW_wAt1mo6</recordid><startdate>20210813</startdate><enddate>20210813</enddate><creator>Gomes, Emanuel</creator><creator>Lehman, David W</creator><creator>Vendrell-Herrero, Ferran</creator><creator>Bustinza, Oscar F</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7TB</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8AO</scope><scope>8FD</scope><scope>8FE</scope><scope>8FG</scope><scope>8FI</scope><scope>ABJCF</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BGLVJ</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FR3</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>HCIFZ</scope><scope>K6~</scope><scope>K8~</scope><scope>L.-</scope><scope>L.0</scope><scope>L6V</scope><scope>M0C</scope><scope>M0T</scope><scope>M2O</scope><scope>M7S</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PTHSS</scope><scope>Q9U</scope><orcidid>https://orcid.org/0000-0003-3809-5124</orcidid><orcidid>https://orcid.org/0000-0002-9071-9494</orcidid><orcidid>https://orcid.org/0000-0001-6663-889X</orcidid></search><sort><creationdate>20210813</creationdate><title>A history-based framework of servitization and deservitization</title><author>Gomes, Emanuel ; Lehman, David W ; Vendrell-Herrero, Ferran ; Bustinza, Oscar F</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c361t-ea6995dc319287c4bd3972bbfd22d5c162fc5df2ac12fac5501eb71193912f523</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Competition</topic><topic>Competitive advantage</topic><topic>Costs</topic><topic>Customer services</topic><topic>Market positioning</topic><topic>Pivots</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Gomes, Emanuel</creatorcontrib><creatorcontrib>Lehman, David W</creatorcontrib><creatorcontrib>Vendrell-Herrero, Ferran</creatorcontrib><creatorcontrib>Bustinza, Oscar F</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>Mechanical & Transportation Engineering Abstracts</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>Technology Research Database</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>Hospital Premium Collection</collection><collection>Materials Science & Engineering Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Technology Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Engineering Research Database</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Business Collection</collection><collection>DELNET Management Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ProQuest Engineering Collection</collection><collection>ABI/INFORM Global</collection><collection>Healthcare Administration Database</collection><collection>Research Library</collection><collection>Engineering Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>Engineering Collection</collection><collection>ProQuest Central Basic</collection><jtitle>International journal of operations & production management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gomes, Emanuel</au><au>Lehman, David W</au><au>Vendrell-Herrero, Ferran</au><au>Bustinza, Oscar F</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A history-based framework of servitization and deservitization</atitle><jtitle>International journal of operations & production management</jtitle><date>2021-08-13</date><risdate>2021</risdate><volume>41</volume><issue>5</issue><spage>723</spage><epage>745</epage><pages>723-745</pages><issn>0144-3577</issn><eissn>1758-6593</eissn><abstract>PurposeThe purpose of this study is to develop a history-based framework of servitization and deservitization.Design/methodology/approachThe study draws on three history-based management theories, i.e. industry lifecycle, strategic pivoting and strategy restoration, to develop a conceptual framework of how servitization and deservitization pivots influence firm performance in different stages of the industry lifecycle. A series of examples involving configurations and reconfigurations in production illustrate the theoretical propositions.FindingsThe proposed framework predicts that servitization pivots positively influence firm performance in the ferment phase, but this effect gradually diminishes as industries advance into transition and mature phases. In contrast, the framework predicts that deservitization pivots negatively influence firm performance in the ferment phase; this effect, too, becomes negligible in the transition phase but positive in the mature phase. 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| source | Emerald Journals |
| subjects | Competition Competitive advantage Costs Customer services Market positioning Pivots |
| title | A history-based framework of servitization and deservitization |
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