Challenges in creating egalitarian logistic ecosystem: cases of app-based cab aggregators (ABCAs)

PurposeGiven the increasing volatility, uncertainty, complexity, and ambiguity, egalitarian ecosystems may play an important role to establish equality among various stakeholders. With this idea, the study aimed to understand conflicts and challenges in creating an egalitarian ecosystem in the appli...

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Veröffentlicht in:International journal of emerging markets 2023-12, Vol.18 (11), p.4987-5008
Hauptverfasser: Mehta, Nikhil Kewal Krishna, Sharma, Rohit, Chavan, Shreyas
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container_end_page 5008
container_issue 11
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container_title International journal of emerging markets
container_volume 18
creator Mehta, Nikhil Kewal Krishna
Sharma, Rohit
Chavan, Shreyas
description PurposeGiven the increasing volatility, uncertainty, complexity, and ambiguity, egalitarian ecosystems may play an important role to establish equality among various stakeholders. With this idea, the study aimed to understand conflicts and challenges in creating an egalitarian ecosystem in the application-based cab aggregator (ABCA) market.Design/methodology/approachNarratives of various stakeholders involved in the ABCA business were collected. The study involved narrations from direct and indirect stakeholders up to saturation till common themes were found. Grounded theory methodology using constant comparison was explored to interpret the results. After the results were obtained, root cause analysis was undertaken using the why–why methodology to understand ground-level reality.FindingsIn total, 13 major issues were identified using grounded theory for narrative analysis that cab aggregator companies, driver-partners, and riders faced. The stakeholders' inability in the ecosystem to see each other's problems could be accorded to their self-interest, rational boundedness and asymmetric information. These findings collude with Banaji et al. (2004) and Chugh et al. (2005).Originality/valueThis study explained each stakeholder's perspectives about their counterparts that influence non-egalitarianism. The study further suggested possible areas for solving the issues and promoting cooperation.
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subjects Ambiguity
Asymmetric information
Automobile safety
Collaboration
Consumers
Cooperation
Customer services
Disruptive innovation
Economic growth
Egalitarianism
Emerging markets
Environmental economics
Equality
GDP
Gross Domestic Product
Grounded theory
Literature reviews
Narratives
Privacy
Profit margins
Research methodology
Saturation
Self interest
Sharing economy
Smartphones
Society
Stakeholders
Supply chain management
Taxicabs
Uncertainty
Volatility
title Challenges in creating egalitarian logistic ecosystem: cases of app-based cab aggregators (ABCAs)
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