Marketing for the project: project marketing by the contractor

Purpose The purpose of this paper is to identify the marketing practices adopted by contractors in project-based industries to win new business and maintain relationships with existing clients. Design/methodology/approach The authors interviewed eight such contractors, and used activity theory as a...

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Veröffentlicht in:	International journal of managing projects in business 2019-05, Vol.12 (1), p.211-227
Hauptverfasser:	Turner, John Rodney, Lecoeuvre, Laurence, Sankaran, Shankar, Er, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Capital assets Collaboration Community Competition Competitive advantage Contractors Facilities management Investors Literature reviews Logistics Marketing Offshore Portfolio management Problem solving Project management Stakeholders Trust Verbal communication
Online-Zugang:	Volltext
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