Resilient gender order in entrepreneurship: the case of Swedish welfare industries

Purpose – The purpose of this article is to use quantitative empirical data to analyse the degree of resilience, as well as change or reproduction of the gender order, in the era of New Public Management. The propositions are constructed based on liberal- and socialist-feminist perspectives, and discussed in light of the empirical results. Design/methodology/approach – We report from a longitudinal quantitative study of female-dominated welfare industries. Data, available from Statistics Sweden, include the total population of entrepreneurs available on the individual level. However, the level of analysis that was used in the study was in accordance with the industry level. Data were processed from an aggregated level to the most detailed level of classification. Findings – The findings reveal resilience in the prevailing gender order. The order is being reproduced in the entrepreneurship context, in most of the industries that were studied. Practical implications – The results may potentially have profound impact on entrepreneurship policy, equality policy and public sector restructuring. Originality/value – This quantitative longitudinal study shows a complex pattern on the detailed industry level, which can be understood in terms of male gender labelling of entrepreneurship. The results thus support previous qualitative studies that have observed this phenomenon. Methodologically, this paper contributes to the field by showing that without breaking down the analysis into the different female-dominated industries on a five-digit level, the various results of the public sector reforms and the attendant gendered effects would not have been revealed.