Entrepreneurial orientation in small firms – values-attitudes-behavior approach

Purpose – The purpose of this paper is to examine the antecedents of entrepreneurial orientation (EO) and also apply the values-attitudes-behavior framework in the context of entrepreneurial behavior. Design/methodology/approach – A quantitative approach is used to test the hypothesis. The paper employs empirical survey data and partial least squares path modeling in the analyses. Findings – The analyses reveal that owner-manager's intrinsic work values are strongest drivers of innovative and proactive behaviors, but also other work values are related to EO. Furthermore, growth-oriented attitude is positively related to innovativeness and proactiveness, while more survival-oriented managers exhibit less risk-taking behavior. Research limitations/implications – In this exploratory study the authors did not control for sector differences. Yet, as sector characteristics may influence the drivers of EO behavior. Practical implications – The paper provides implications for policy makers and practitioners. Entrepreneurial activities and start-ups play a crucial role in many countries as they are vital for economic growths and the countries’ well-being. Given this importance any effective public policy intended to promote new firm creation or entrepreneurial growth of existing small businesses will have to recognize the heterogeneity of entrepreneurs and identify the potential or existing entrepreneurs who are likely to be affected by such policies. Originality/value – The paper is one of the first works linking the entrepreneur's work values and attitudes to EO.