Fun, inspiration and discovery: from momentary experiences to overall evaluations

Purpose This paper aims to use a concurrent mixed method approach to explore the key variables that can influence customer experience at a food and wine event. Design/methodology/approach A concurrent mixed methods approach, using a participant-generated image (PGI) method, together with a recall su...

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Veröffentlicht in:	International journal of contemporary hospitality management 2017-01, Vol.29 (7), p.1937-1955
Hauptverfasser:	Liu, Wei, Sparks, Beverley, Coghlan, Alexandra
Format:	Artikel
Sprache:	eng
Schlagworte:	Appraisals Consumer behavior Consumption Customer services Food Hospitality industry Narratives Studies Tourism
Online-Zugang:	Volltext
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