Investigating antecedents and outcome of telepresence on a hotel’s website

Purpose This study aims to investigate the relationships among sensory, emotional and cognitive attributes on a hotel’s website, customers’ telepresence, their attitudes toward the hotel’s website, brand attitudes and their behavioral intentions, based on telepresence and parasocial interaction theo...

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Veröffentlicht in:	International journal of contemporary hospitality management 2018-02, Vol.30 (2), p.757-775
1. Verfasser:	Lee, Seonjeong (Ally)
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Behavior Business communications Consumer attitudes Customers Decision making Emotions Hospitality industry Hotels & motels Marketing Perceptions Purchase intention Senses Sensory perception Social networks Studies Virtual communities Websites
Online-Zugang:	Volltext
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