Is consumer forgiveness possible?
Purpose This study aims to investigate how consumer forgiveness is formed by examining rumination and distraction by consumers in hotel service failures. Design/methodology/approach Data were collected using a self-administered questionnaire in the USA. A total of 371 usable responses were obtained....
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Veröffentlicht in: | International journal of contemporary hospitality management 2019-04, Vol.31 (4), p.1567-1587 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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