Is consumer forgiveness possible?

Purpose This study aims to investigate how consumer forgiveness is formed by examining rumination and distraction by consumers in hotel service failures. Design/methodology/approach Data were collected using a self-administered questionnaire in the USA. A total of 371 usable responses were obtained....

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Veröffentlicht in:International journal of contemporary hospitality management 2019-04, Vol.31 (4), p.1567-1587
Hauptverfasser: Hur, JungYun (Christine), Jang, SooCheong (Shawn)
Format: Artikel
Sprache:eng
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