Hotel cleanliness: will guests pay for enhanced disinfection?

Purpose This study aims to propose that there may be a marketable segment of guests who are willing to pay a premium for guestrooms that are cleaned using enhanced disinfection techniques beyond the normal room cleaning procedures. Room cleanliness is important to hotel guests. Some hotel brands cur...

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Veröffentlicht in:	International journal of contemporary hospitality management 2015-05, Vol.27 (4), p.690-710
Hauptverfasser:	Zemke, Dina Marie V, Neal, Jay, Shoemaker, Stowe, Kirsch, Katie
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Consumers Disease control Hospitality industry Hotels & motels Market segments Middle East respiratory syndrome Ozone Pandemics Polls & surveys Public health Respiratory diseases Studies Swine flu Tourism Travel Viruses
Online-Zugang:	Volltext
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