The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems
Purpose The purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the influence of these predictors with regards to intention of using the system. Design/methodology/approach The research was condu...
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| Veröffentlicht in: | International journal of bank marketing 2020-01, Vol.38 (1), p.138-158 |
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| container_title | International journal of bank marketing |
| container_volume | 38 |
| creator | Kalinić, Zoran Liébana-Cabanillas, Francisco J Muñoz-Leiva, Francisco Marinković, Veljko |
| description | Purpose
The purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the influence of these predictors with regards to intention of using the system.
Design/methodology/approach
The research was conducted on a sample comprised of 701 Spanish smartphone users. A multi-group structural equation modeling analysis was used to test the moderating effect of gender with a particular focus on the relationships between the latent variables of the research model.
Findings
The study identified significant differences between the two observed groups – the results show that men are more likely to use mobile payments than women and are therefore less influenced by the potential risks involved. In addition, men are more easily influenced by their social environment, whereas women are more influenced by their personal innovativeness.
Originality/value
The study proposes a three-level model, based on an extended TAM model. It is a pioneering study, exploring the effects of gender on P2P m-payment acceptance. Due to its novel value and the potential involved, the results of the study may be of great importance for m-payment providers, particularly in marketing strategy planning and customer segmentation. |
| doi_str_mv | 10.1108/IJBM-01-2019-0012 |
| format | Article |
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The purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the influence of these predictors with regards to intention of using the system.
Design/methodology/approach
The research was conducted on a sample comprised of 701 Spanish smartphone users. A multi-group structural equation modeling analysis was used to test the moderating effect of gender with a particular focus on the relationships between the latent variables of the research model.
Findings
The study identified significant differences between the two observed groups – the results show that men are more likely to use mobile payments than women and are therefore less influenced by the potential risks involved. In addition, men are more easily influenced by their social environment, whereas women are more influenced by their personal innovativeness.
Originality/value
The study proposes a three-level model, based on an extended TAM model. It is a pioneering study, exploring the effects of gender on P2P m-payment acceptance. Due to its novel value and the potential involved, the results of the study may be of great importance for m-payment providers, particularly in marketing strategy planning and customer segmentation.</description><identifier>ISSN: 0265-2323</identifier><identifier>EISSN: 1758-5937</identifier><identifier>DOI: 10.1108/IJBM-01-2019-0012</identifier><language>eng</language><publisher>Bradford: Emerald Publishing Limited</publisher><subject>Bank marketing ; Banks ; Cellular telephones ; Decision making ; Gender ; Hypotheses ; Literature reviews ; Mobile commerce ; Payment systems ; Peer to peer computing ; Personal computers ; Smartphones ; Technology Acceptance Model ; Technology adoption ; Transfer of funds ; Women</subject><ispartof>International journal of bank marketing, 2020-01, Vol.38 (1), p.138-158</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2019</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c362t-77e93d6cac76f3e5a0a762f145e3fe5421410f9f7be2e9a157988b0311e404b53</citedby><cites>FETCH-LOGICAL-c362t-77e93d6cac76f3e5a0a762f145e3fe5421410f9f7be2e9a157988b0311e404b53</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/IJBM-01-2019-0012/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,780,784,967,11635,27924,27925,52689</link.rule.ids></links><search><creatorcontrib>Kalinić, Zoran</creatorcontrib><creatorcontrib>Liébana-Cabanillas, Francisco J</creatorcontrib><creatorcontrib>Muñoz-Leiva, Francisco</creatorcontrib><creatorcontrib>Marinković, Veljko</creatorcontrib><title>The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems</title><title>International journal of bank marketing</title><description>Purpose
The purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the influence of these predictors with regards to intention of using the system.
Design/methodology/approach
The research was conducted on a sample comprised of 701 Spanish smartphone users. A multi-group structural equation modeling analysis was used to test the moderating effect of gender with a particular focus on the relationships between the latent variables of the research model.
Findings
The study identified significant differences between the two observed groups – the results show that men are more likely to use mobile payments than women and are therefore less influenced by the potential risks involved. In addition, men are more easily influenced by their social environment, whereas women are more influenced by their personal innovativeness.
Originality/value
The study proposes a three-level model, based on an extended TAM model. It is a pioneering study, exploring the effects of gender on P2P m-payment acceptance. Due to its novel value and the potential involved, the results of the study may be of great importance for m-payment providers, particularly in marketing strategy planning and customer segmentation.</description><subject>Bank marketing</subject><subject>Banks</subject><subject>Cellular telephones</subject><subject>Decision making</subject><subject>Gender</subject><subject>Hypotheses</subject><subject>Literature reviews</subject><subject>Mobile commerce</subject><subject>Payment systems</subject><subject>Peer to peer computing</subject><subject>Personal computers</subject><subject>Smartphones</subject><subject>Technology Acceptance Model</subject><subject>Technology adoption</subject><subject>Transfer of funds</subject><subject>Women</subject><issn>0265-2323</issn><issn>1758-5937</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNptkE1LAzEQhoMoWKs_wFvAc3SSbDa7Ry1-VCpeKngL2XRSW7ofJumh_94s9SJ4emHmfWbgIeSawy3nUN3NXx_eGHAmgNcMgIsTMuFaVUzVUp-SCYhSMSGFPCcXMW4BoNB1OSGfyy-kbb_CYNOmW9NNO1iXaO_pGrs8pX1HU65Y53BItnM47gbEwFLPxsx0s9khHeyhxS7ReIgJ23hJzrzdRbz6zSn5eHpczl7Y4v15PrtfMCdLkZjWWMtV6azTpZeoLFhdCs8LhdKjKgQvOPja6wYF1pYrXVdVA5JzLKBolJySm-PdIfTfe4zJbPt96PJLI5QsZOYl5BY_tlzoYwzozRA2rQ0Hw8GMAs0o0AA3o0AzCswMHBlss53d6l_kj3P5A7ZScS0</recordid><startdate>20200117</startdate><enddate>20200117</enddate><creator>Kalinić, Zoran</creator><creator>Liébana-Cabanillas, Francisco J</creator><creator>Muñoz-Leiva, Francisco</creator><creator>Marinković, Veljko</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8AO</scope><scope>AFKRA</scope><scope>ANIOZ</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M1F</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20200117</creationdate><title>The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems</title><author>Kalinić, Zoran ; Liébana-Cabanillas, Francisco J ; Muñoz-Leiva, Francisco ; Marinković, Veljko</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c362t-77e93d6cac76f3e5a0a762f145e3fe5421410f9f7be2e9a157988b0311e404b53</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2020</creationdate><topic>Bank marketing</topic><topic>Banks</topic><topic>Cellular telephones</topic><topic>Decision making</topic><topic>Gender</topic><topic>Hypotheses</topic><topic>Literature reviews</topic><topic>Mobile commerce</topic><topic>Payment systems</topic><topic>Peer to peer computing</topic><topic>Personal computers</topic><topic>Smartphones</topic><topic>Technology Acceptance Model</topic><topic>Technology adoption</topic><topic>Transfer of funds</topic><topic>Women</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Kalinić, Zoran</creatorcontrib><creatorcontrib>Liébana-Cabanillas, Francisco J</creatorcontrib><creatorcontrib>Muñoz-Leiva, Francisco</creatorcontrib><creatorcontrib>Marinković, Veljko</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>Accounting, Tax & Banking Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Banking Information Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>International journal of bank marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Kalinić, Zoran</au><au>Liébana-Cabanillas, Francisco J</au><au>Muñoz-Leiva, Francisco</au><au>Marinković, Veljko</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems</atitle><jtitle>International journal of bank marketing</jtitle><date>2020-01-17</date><risdate>2020</risdate><volume>38</volume><issue>1</issue><spage>138</spage><epage>158</epage><pages>138-158</pages><issn>0265-2323</issn><eissn>1758-5937</eissn><abstract>Purpose
The purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the influence of these predictors with regards to intention of using the system.
Design/methodology/approach
The research was conducted on a sample comprised of 701 Spanish smartphone users. A multi-group structural equation modeling analysis was used to test the moderating effect of gender with a particular focus on the relationships between the latent variables of the research model.
Findings
The study identified significant differences between the two observed groups – the results show that men are more likely to use mobile payments than women and are therefore less influenced by the potential risks involved. In addition, men are more easily influenced by their social environment, whereas women are more influenced by their personal innovativeness.
Originality/value
The study proposes a three-level model, based on an extended TAM model. It is a pioneering study, exploring the effects of gender on P2P m-payment acceptance. Due to its novel value and the potential involved, the results of the study may be of great importance for m-payment providers, particularly in marketing strategy planning and customer segmentation.</abstract><cop>Bradford</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/IJBM-01-2019-0012</doi><tpages>21</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0265-2323 |
| ispartof | International journal of bank marketing, 2020-01, Vol.38 (1), p.138-158 |
| issn | 0265-2323 1758-5937 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_IJBM-01-2019-0012 |
| source | Emerald A-Z Current Journals |
| subjects | Bank marketing Banks Cellular telephones Decision making Gender Hypotheses Literature reviews Mobile commerce Payment systems Peer to peer computing Personal computers Smartphones Technology Acceptance Model Technology adoption Transfer of funds Women |
| title | The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems |
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