Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained
Purpose The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension...
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| Veröffentlicht in: | Information discovery and delivery 2020-01, Vol.48 (2), p.79-90 |
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| creator | Hussain, Ashfaq Shabir, Ghulam Taimoor-Ul-Hassan |
| description | Purpose
The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory.
Design/methodology/approach
For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media.
Findings
Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs.
Research limitations/implications
The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals.
Practical implications
This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media.
Social implications
Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use.
Originality/value
This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals. |
| doi_str_mv | 10.1108/IDD-11-2019-0081 |
| format | Article |
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The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory.
Design/methodology/approach
For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media.
Findings
Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs.
Research limitations/implications
The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals.
Practical implications
This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media.
Social implications
Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use.
Originality/value
This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.</description><identifier>ISSN: 2398-6247</identifier><identifier>EISSN: 2398-6255</identifier><identifier>DOI: 10.1108/IDD-11-2019-0081</identifier><language>eng</language><publisher>Bingley: Emerald Publishing Limited</publisher><subject>Archives & records ; Communication channels ; Information dissemination ; Information management ; Information professionals ; Information sources ; Internet ; Libraries ; Research centers ; Smartphones ; Social networks ; Social research</subject><ispartof>Information discovery and delivery, 2020-01, Vol.48 (2), p.79-90</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2020</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c377t-d4f25d91fed5873045e6fac80b9c04f22f8626b1004ef8b2ddc3d0b14c428dfc3</citedby><cites>FETCH-LOGICAL-c377t-d4f25d91fed5873045e6fac80b9c04f22f8626b1004ef8b2ddc3d0b14c428dfc3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/IDD-11-2019-0081/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,21674,27901,27902,53219</link.rule.ids></links><search><creatorcontrib>Hussain, Ashfaq</creatorcontrib><creatorcontrib>Shabir, Ghulam</creatorcontrib><creatorcontrib>Taimoor-Ul-Hassan</creatorcontrib><title>Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained</title><title>Information discovery and delivery</title><description>Purpose
The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory.
Design/methodology/approach
For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media.
Findings
Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs.
Research limitations/implications
The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals.
Practical implications
This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media.
Social implications
Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use.
Originality/value
This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.</description><subject>Archives & records</subject><subject>Communication channels</subject><subject>Information dissemination</subject><subject>Information management</subject><subject>Information professionals</subject><subject>Information sources</subject><subject>Internet</subject><subject>Libraries</subject><subject>Research centers</subject><subject>Smartphones</subject><subject>Social networks</subject><subject>Social research</subject><issn>2398-6247</issn><issn>2398-6255</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNptUU1rwzAMNWODla73HQ07Z5UdJ3F2G-0-CoVdtrNx_JGlNHFmJ4P--zntGBSGQBLSe0_whNAtgXtCgC8363VCSEKBlAkAJxdoRtOSJznNssu_nhXXaBHCDgAIZyynMEP9ytVdMzTfBnfG6IBlp_EYDHYWB6caucet0Y18wBIr1_bSyyM4DKM-TKB6GthGxey6EDlj_TkcVc422FWDbDqjb9CVlftgFr91jj6en95Xr8n27WWzetwmKi2KIdHM0kyXxBqd8SIFlpncSsWhKhXEHbU8p3lFAJixvKJaq1RDRZhilGur0jm6O-n23n2NJgxi50bfxZOCspLHyFKIKDihlHcheGNF75tW-oMgICZrRbQ2NmKyVkzWRsryRDGt8XKv_2OcPSP9AYTye1M</recordid><startdate>20200131</startdate><enddate>20200131</enddate><creator>Hussain, Ashfaq</creator><creator>Shabir, Ghulam</creator><creator>Taimoor-Ul-Hassan</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>CNYFK</scope><scope>DWQXO</scope><scope>E3H</scope><scope>F2A</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M1O</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>20200131</creationdate><title>Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained</title><author>Hussain, Ashfaq ; Shabir, Ghulam ; Taimoor-Ul-Hassan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c377t-d4f25d91fed5873045e6fac80b9c04f22f8626b1004ef8b2ddc3d0b14c428dfc3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2020</creationdate><topic>Archives & records</topic><topic>Communication channels</topic><topic>Information dissemination</topic><topic>Information management</topic><topic>Information professionals</topic><topic>Information sources</topic><topic>Internet</topic><topic>Libraries</topic><topic>Research centers</topic><topic>Smartphones</topic><topic>Social networks</topic><topic>Social research</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Hussain, Ashfaq</creatorcontrib><creatorcontrib>Shabir, Ghulam</creatorcontrib><creatorcontrib>Taimoor-Ul-Hassan</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>Library & Information Science Collection</collection><collection>ProQuest Central Korea</collection><collection>Library & Information Sciences Abstracts (LISA)</collection><collection>Library & Information Science Abstracts (LISA)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Library Science Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>Information discovery and delivery</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Hussain, Ashfaq</au><au>Shabir, Ghulam</au><au>Taimoor-Ul-Hassan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained</atitle><jtitle>Information discovery and delivery</jtitle><date>2020-01-31</date><risdate>2020</risdate><volume>48</volume><issue>2</issue><spage>79</spage><epage>90</epage><pages>79-90</pages><issn>2398-6247</issn><eissn>2398-6255</eissn><abstract>Purpose
The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory.
Design/methodology/approach
For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media.
Findings
Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs.
Research limitations/implications
The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals.
Practical implications
This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media.
Social implications
Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use.
Originality/value
This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.</abstract><cop>Bingley</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/IDD-11-2019-0081</doi><tpages>12</tpages></addata></record> |
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| ispartof | Information discovery and delivery, 2020-01, Vol.48 (2), p.79-90 |
| issn | 2398-6247 2398-6255 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_IDD-11-2019-0081 |
| source | Standard: Emerald eJournal Premier Collection |
| subjects | Archives & records Communication channels Information dissemination Information management Information professionals Information sources Internet Libraries Research centers Smartphones Social networks Social research |
| title | Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained |
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