RETAIL COMPARATIVE PRICE PRACTICES IN NEWSPAPER ADVERTISING
Are retail advertisers using price-featuring tactics effectively? After a review of past findings on the effectiveness of comparative price formats, this study conducted a content analysis of retail newspaper advertising. The study revealed that advertisements for service retailers and service produ...
Gespeichert in:
| Veröffentlicht in: | International journal of retail & distribution management 1991-09, Vol.19 (5), p.22 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 5 |
| container_start_page | 22 |
| container_title | International journal of retail & distribution management |
| container_volume | 19 |
| creator | Haynes, Paula J |
| description | Are retail advertisers using price-featuring tactics effectively?
After a review of past findings on the effectiveness of comparative
price formats, this study conducted a content analysis of retail
newspaper advertising. The study revealed that advertisements for
service retailers and service products consistently used the least
effective approaches. Nearly half of all the clothing and department
store advertising examined used less effective tactics. Other retailers
and retail items tended to use the more effective approaches. |
| doi_str_mv | 10.1108/EUM0000000002947 |
| format | Article |
| fullrecord | <record><control><sourceid>gale_emera</sourceid><recordid>TN_cdi_emerald_primary_10_1108_EUM0000000002947</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A11840737</galeid><sourcerecordid>A11840737</sourcerecordid><originalsourceid>FETCH-LOGICAL-c353t-d516ba524da2fcc9a961df3fffcae635aabb14bc628c14991c6b1cd6f2e453e43</originalsourceid><addsrcrecordid>eNqF0c1r2zAUAHAxNljW7b6j2WGnedXTlyN2cl2v80jT4LjpUciyVNw5dislsP33U8g-oBSqB9JD_HhP4iH0HvBnADw_La8v8d9FJMteoBlkfJ4KIfFLNMOSyxRzTl6jNyHcHZSUbIa-1GWTV4ukuLpc5XXeVJsyWdVVcdjzoonJOqmWybK8Wa_yVVkn-fmmrJtqXS0v3qJXTg_BvvtznqDrr2VTfEsXVxdVkS9SQzndpR0H0WpOWKeJM0ZqKaBz1DlntBWUa922wFojyNwAkxKMaMF0whHLOLWMnqCPx7r3fnrY27BT2z4YOwx6tNM-KEokpkzA8xAwERngCD88gnfT3o_xE4oAlkKwTEb06Yhu9WBVP7pp57W5taP1ephG6_p4nQPMGc5oFnn6BI_R2W1vnvL46I2fQvDWqXvfb7X_pQCrw0jV45H-b9GHnf35z2v_Q4lYkit2QxTZnPGz741U59GfHr3dHt7cPd_hN3lhqWU</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>210966479</pqid></control><display><type>article</type><title>RETAIL COMPARATIVE PRICE PRACTICES IN NEWSPAPER ADVERTISING</title><source>Emerald Complete Journals</source><creator>Haynes, Paula J</creator><creatorcontrib>Haynes, Paula J</creatorcontrib><description>Are retail advertisers using price-featuring tactics effectively?
After a review of past findings on the effectiveness of comparative
price formats, this study conducted a content analysis of retail
newspaper advertising. The study revealed that advertisements for
service retailers and service products consistently used the least
effective approaches. Nearly half of all the clothing and department
store advertising examined used less effective tactics. Other retailers
and retail items tended to use the more effective approaches.</description><identifier>ISSN: 0959-0552</identifier><identifier>EISSN: 1758-6690</identifier><identifier>DOI: 10.1108/EUM0000000002947</identifier><identifier>CODEN: IRDMEQ</identifier><language>eng</language><publisher>Bradford: MCB UP Ltd</publisher><subject>Advertising ; Advertising media ; Analysis ; Content analysis ; Discounts ; Effectiveness ; Finance ; Newspaper advertising ; Prices ; Pricing ; Pricing policies ; Retail industry ; Retailing ; Retailing industry ; Statistical data</subject><ispartof>International journal of retail & distribution management, 1991-09, Vol.19 (5), p.22</ispartof><rights>MCB UP Limited</rights><rights>COPYRIGHT 1991 Emerald Group Publishing, Ltd.</rights><rights>Copyright MCB UP Limited (MCB) Sep/Oct 1991</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c353t-d516ba524da2fcc9a961df3fffcae635aabb14bc628c14991c6b1cd6f2e453e43</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000002947/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/EUM0000000002947/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>315,781,785,968,11640,27929,27930,52691,52694</link.rule.ids></links><search><creatorcontrib>Haynes, Paula J</creatorcontrib><title>RETAIL COMPARATIVE PRICE PRACTICES IN NEWSPAPER ADVERTISING</title><title>International journal of retail & distribution management</title><description>Are retail advertisers using price-featuring tactics effectively?
After a review of past findings on the effectiveness of comparative
price formats, this study conducted a content analysis of retail
newspaper advertising. The study revealed that advertisements for
service retailers and service products consistently used the least
effective approaches. Nearly half of all the clothing and department
store advertising examined used less effective tactics. Other retailers
and retail items tended to use the more effective approaches.</description><subject>Advertising</subject><subject>Advertising media</subject><subject>Analysis</subject><subject>Content analysis</subject><subject>Discounts</subject><subject>Effectiveness</subject><subject>Finance</subject><subject>Newspaper advertising</subject><subject>Prices</subject><subject>Pricing</subject><subject>Pricing policies</subject><subject>Retail industry</subject><subject>Retailing</subject><subject>Retailing industry</subject><subject>Statistical data</subject><issn>0959-0552</issn><issn>1758-6690</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1991</creationdate><recordtype>article</recordtype><recordid>eNqF0c1r2zAUAHAxNljW7b6j2WGnedXTlyN2cl2v80jT4LjpUciyVNw5dislsP33U8g-oBSqB9JD_HhP4iH0HvBnADw_La8v8d9FJMteoBlkfJ4KIfFLNMOSyxRzTl6jNyHcHZSUbIa-1GWTV4ukuLpc5XXeVJsyWdVVcdjzoonJOqmWybK8Wa_yVVkn-fmmrJtqXS0v3qJXTg_BvvtznqDrr2VTfEsXVxdVkS9SQzndpR0H0WpOWKeJM0ZqKaBz1DlntBWUa922wFojyNwAkxKMaMF0whHLOLWMnqCPx7r3fnrY27BT2z4YOwx6tNM-KEokpkzA8xAwERngCD88gnfT3o_xE4oAlkKwTEb06Yhu9WBVP7pp57W5taP1ephG6_p4nQPMGc5oFnn6BI_R2W1vnvL46I2fQvDWqXvfb7X_pQCrw0jV45H-b9GHnf35z2v_Q4lYkit2QxTZnPGz741U59GfHr3dHt7cPd_hN3lhqWU</recordid><startdate>19910901</startdate><enddate>19910901</enddate><creator>Haynes, Paula J</creator><general>MCB UP Ltd</general><general>Emerald Group Publishing, Ltd</general><general>Emerald Group Publishing Limited</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7TA</scope><scope>8FD</scope><scope>JG9</scope></search><sort><creationdate>19910901</creationdate><title>RETAIL COMPARATIVE PRICE PRACTICES IN NEWSPAPER ADVERTISING</title><author>Haynes, Paula J</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c353t-d516ba524da2fcc9a961df3fffcae635aabb14bc628c14991c6b1cd6f2e453e43</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1991</creationdate><topic>Advertising</topic><topic>Advertising media</topic><topic>Analysis</topic><topic>Content analysis</topic><topic>Discounts</topic><topic>Effectiveness</topic><topic>Finance</topic><topic>Newspaper advertising</topic><topic>Prices</topic><topic>Pricing</topic><topic>Pricing policies</topic><topic>Retail industry</topic><topic>Retailing</topic><topic>Retailing industry</topic><topic>Statistical data</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Haynes, Paula J</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>Materials Business File</collection><collection>Technology Research Database</collection><collection>Materials Research Database</collection><jtitle>International journal of retail & distribution management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Haynes, Paula J</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>RETAIL COMPARATIVE PRICE PRACTICES IN NEWSPAPER ADVERTISING</atitle><jtitle>International journal of retail & distribution management</jtitle><date>1991-09-01</date><risdate>1991</risdate><volume>19</volume><issue>5</issue><spage>22</spage><pages>22-</pages><issn>0959-0552</issn><eissn>1758-6690</eissn><coden>IRDMEQ</coden><abstract>Are retail advertisers using price-featuring tactics effectively?
After a review of past findings on the effectiveness of comparative
price formats, this study conducted a content analysis of retail
newspaper advertising. The study revealed that advertisements for
service retailers and service products consistently used the least
effective approaches. Nearly half of all the clothing and department
store advertising examined used less effective tactics. Other retailers
and retail items tended to use the more effective approaches.</abstract><cop>Bradford</cop><pub>MCB UP Ltd</pub><doi>10.1108/EUM0000000002947</doi></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0959-0552 |
| ispartof | International journal of retail & distribution management, 1991-09, Vol.19 (5), p.22 |
| issn | 0959-0552 1758-6690 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_EUM0000000002947 |
| source | Emerald Complete Journals |
| subjects | Advertising Advertising media Analysis Content analysis Discounts Effectiveness Finance Newspaper advertising Prices Pricing Pricing policies Retail industry Retailing Retailing industry Statistical data |
| title | RETAIL COMPARATIVE PRICE PRACTICES IN NEWSPAPER ADVERTISING |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-13T08%3A41%3A06IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_emera&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=RETAIL%20COMPARATIVE%20PRICE%20PRACTICES%20IN%20NEWSPAPER%20ADVERTISING&rft.jtitle=International%20journal%20of%20retail%20&%20distribution%20management&rft.au=Haynes,%20Paula%20J&rft.date=1991-09-01&rft.volume=19&rft.issue=5&rft.spage=22&rft.pages=22-&rft.issn=0959-0552&rft.eissn=1758-6690&rft.coden=IRDMEQ&rft_id=info:doi/10.1108/EUM0000000002947&rft_dat=%3Cgale_emera%3EA11840737%3C/gale_emera%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=210966479&rft_id=info:pmid/&rft_galeid=A11840737&rfr_iscdi=true |