The Involvement Model in Advertising Consumer Products Abroad
The recent upsurge of interest in marketing has resulted in a number of articles concerned with the explanation of consumer behaviour in the purchase decision-making process. Whereas the main focus of these has been the improvement of methods of assessing buying procedures, very few have discussed t...
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| Veröffentlicht in: | European journal of marketing 1989-01, Vol.23 (1), p.17-30 |
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| container_end_page | 30 |
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| container_issue | 1 |
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| container_title | European journal of marketing |
| container_volume | 23 |
| creator | Papavassiliou, Nikolaos K |
| description | The recent upsurge of interest in marketing has resulted in a
number of articles concerned with the explanation of consumer behaviour
in the purchase decision-making process. Whereas the main focus of these
has been the improvement of methods of assessing buying procedures, very
few have discussed the factors influencing consumer involvement in the
purchase decision-making process such as product, country, consumer,
market, advertisement and advertising medium. These issues are
discussed, systematised and analysed, and a model for advertising
implications proposed. |
| doi_str_mv | 10.1108/EUM0000000000538 |
| format | Article |
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in the purchase decision-making process. Whereas the main focus of these
has been the improvement of methods of assessing buying procedures, very
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purchase decision-making process such as product, country, consumer,
market, advertisement and advertising medium. These issues are
discussed, systematised and analysed, and a model for advertising
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in the purchase decision-making process. Whereas the main focus of these
has been the improvement of methods of assessing buying procedures, very
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purchase decision-making process such as product, country, consumer,
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number of articles concerned with the explanation of consumer behaviour
in the purchase decision-making process. Whereas the main focus of these
has been the improvement of methods of assessing buying procedures, very
few have discussed the factors influencing consumer involvement in the
purchase decision-making process such as product, country, consumer,
market, advertisement and advertising medium. These issues are
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| fulltext | fulltext |
| identifier | ISSN: 0309-0566 |
| ispartof | European journal of marketing, 1989-01, Vol.23 (1), p.17-30 |
| issn | 0309-0566 1758-7123 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_EUM0000000000538 |
| source | Emerald A-Z Current Journals; Periodicals Index Online |
| subjects | Advertising Consumer behavior Consumer goods Decision making Factors International |
| title | The Involvement Model in Advertising Consumer Products Abroad |
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