Consumer suggestion sharing: helpful, pragmatic and conditional

Purpose Consumers who share their suggestions with firms contribute valuable knowledge and both exhibit and reinforce positive customer engagement. Yet, the motivational antecedents of direct-to-firm customer suggestion sharing remain understudied. This study aims to investigate how potential self,...

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Veröffentlicht in:	European journal of marketing 2021-02, Vol.55 (3), p.726-762
Hauptverfasser:	Burnham, Thomas A, Ridinger, Garret, Carpenter, Anne, Choi, Laee
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Citizenship Consumer behavior Consumers Customer feedback Customer services Hypotheses Information sharing Knowledge sharing Quality of service
Online-Zugang:	Volltext
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