A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Purpose This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the res...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	European journal of marketing 2016-01, Vol.50 (12), p.2077-2102
Hauptverfasser:	Krush, Michael T., Agnihotri, Raj, Trainor, Kevin J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accountability Competition Competitive advantage Corporate objectives Decision making Information management Knowledge management Market strategy Marketing Semantics Software Studies Technological change
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!