A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Purpose This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the res...
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| Veröffentlicht in: | European journal of marketing 2016-01, Vol.50 (12), p.2077-2102 |
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| container_end_page | 2102 |
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| container_issue | 12 |
| container_start_page | 2077 |
| container_title | European journal of marketing |
| container_volume | 50 |
| creator | Krush, Michael T. Agnihotri, Raj Trainor, Kevin J. |
| description | Purpose
This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the research analyzes the impact of the firm’s internal structure on the relationship between marketing dashboards and the outcomes.
Design/methodology/approach
A conceptual model grounded in the knowledge-based view of the firm is tested. The research uses survey data collected from marketing professionals employed within business-to-business firms. Data from the key informants are analyzed using structural equation modeling.
Findings
The results demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information management capability. Centralization exhibits a negative moderating effect, and formalization exhibits a positive moderating effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy implementation speed and market information management capability are related to market performance.
Originality/value
Through the examination of main and moderating relationships, this paper demonstrates that marketing strategy implementation speed and market information management capability are key integration mechanisms that leverage the marketing dashboard resources. |
| doi_str_mv | 10.1108/EJM-06-2015-0317 |
| format | Article |
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This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the research analyzes the impact of the firm’s internal structure on the relationship between marketing dashboards and the outcomes.
Design/methodology/approach
A conceptual model grounded in the knowledge-based view of the firm is tested. The research uses survey data collected from marketing professionals employed within business-to-business firms. Data from the key informants are analyzed using structural equation modeling.
Findings
The results demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information management capability. Centralization exhibits a negative moderating effect, and formalization exhibits a positive moderating effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy implementation speed and market information management capability are related to market performance.
Originality/value
Through the examination of main and moderating relationships, this paper demonstrates that marketing strategy implementation speed and market information management capability are key integration mechanisms that leverage the marketing dashboard resources.</description><identifier>ISSN: 0309-0566</identifier><identifier>EISSN: 1758-7123</identifier><identifier>DOI: 10.1108/EJM-06-2015-0317</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Accountability ; Competition ; Competitive advantage ; Corporate objectives ; Decision making ; Information management ; Knowledge management ; Market strategy ; Marketing ; Semantics ; Software ; Studies ; Technological change</subject><ispartof>European journal of marketing, 2016-01, Vol.50 (12), p.2077-2102</ispartof><rights>Emerald Group Publishing Limited</rights><rights>Emerald Group Publishing Limited 2016</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c342t-36d285dba8ce21330402b4e0567ac5d3c8c4f2b683b74efd116a3329849381433</citedby><cites>FETCH-LOGICAL-c342t-36d285dba8ce21330402b4e0567ac5d3c8c4f2b683b74efd116a3329849381433</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/EJM-06-2015-0317/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,777,781,962,11616,27905,27906,52670</link.rule.ids></links><search><creatorcontrib>Krush, Michael T.</creatorcontrib><creatorcontrib>Agnihotri, Raj</creatorcontrib><creatorcontrib>Trainor, Kevin J.</creatorcontrib><title>A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability</title><title>European journal of marketing</title><description>Purpose
This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the research analyzes the impact of the firm’s internal structure on the relationship between marketing dashboards and the outcomes.
Design/methodology/approach
A conceptual model grounded in the knowledge-based view of the firm is tested. The research uses survey data collected from marketing professionals employed within business-to-business firms. Data from the key informants are analyzed using structural equation modeling.
Findings
The results demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information management capability. Centralization exhibits a negative moderating effect, and formalization exhibits a positive moderating effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy implementation speed and market information management capability are related to market performance.
Originality/value
Through the examination of main and moderating relationships, this paper demonstrates that marketing strategy implementation speed and market information management capability are key integration mechanisms that leverage the marketing dashboard resources.</description><subject>Accountability</subject><subject>Competition</subject><subject>Competitive advantage</subject><subject>Corporate objectives</subject><subject>Decision making</subject><subject>Information management</subject><subject>Knowledge management</subject><subject>Market strategy</subject><subject>Marketing</subject><subject>Semantics</subject><subject>Software</subject><subject>Studies</subject><subject>Technological change</subject><issn>0309-0566</issn><issn>1758-7123</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNptkTtPwzAYRS0EEuWxM1piDvgVxx2rqrwEYoHZcmynTUnsYLtDfwl_F6dhAInJkn3O9-leA3CF0Q3GSNyunl4KxAuCcFkgiqsjMMNVKYoKE3oMZoiieYFKzk_BWYxbhLJEqxn4WkDtXWrd2jq9h703toO-gb0KH3a8hkbFTe1VMBEqZ2Da2DbA1jXdLhsWeveLjSmoZNd72PZDZ3vrkkptJuJgrTnoEzv6PvTTY6-cWh9gqNWg6rZr0_4CnDSqi_by5zwH73ert-VD8fx6_7hcPBeaMpIKyg0RpamV0JZgShFDpGY2B62ULg3VQrOG1FzQumK2MRhzRSmZCzanAjNKz8H1NHcI_nNnY5Jbvwsur5RYME4EQ5xlCk2UDj7GYBs5hDZH2UuM5Fi_zPVLxOVYvxzrz8rtpORkQXXmP-PPh9FvR_iJIA</recordid><startdate>20160101</startdate><enddate>20160101</enddate><creator>Krush, Michael T.</creator><creator>Agnihotri, Raj</creator><creator>Trainor, Kevin J.</creator><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8AO</scope><scope>8FI</scope><scope>AFKRA</scope><scope>AXJJW</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0Q</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20160101</creationdate><title>A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability</title><author>Krush, Michael T. ; Agnihotri, Raj ; Trainor, Kevin J.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c342t-36d285dba8ce21330402b4e0567ac5d3c8c4f2b683b74efd116a3329849381433</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>Accountability</topic><topic>Competition</topic><topic>Competitive advantage</topic><topic>Corporate objectives</topic><topic>Decision making</topic><topic>Information management</topic><topic>Knowledge management</topic><topic>Market strategy</topic><topic>Marketing</topic><topic>Semantics</topic><topic>Software</topic><topic>Studies</topic><topic>Technological change</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Krush, Michael T.</creatorcontrib><creatorcontrib>Agnihotri, Raj</creatorcontrib><creatorcontrib>Trainor, Kevin J.</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>Hospital Premium Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>Asian & European Business Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>European Business Database</collection><collection>ProQuest Psychology</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>European journal of marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Krush, Michael T.</au><au>Agnihotri, Raj</au><au>Trainor, Kevin J.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability</atitle><jtitle>European journal of marketing</jtitle><date>2016-01-01</date><risdate>2016</risdate><volume>50</volume><issue>12</issue><spage>2077</spage><epage>2102</epage><pages>2077-2102</pages><issn>0309-0566</issn><eissn>1758-7123</eissn><abstract>Purpose
This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the research analyzes the impact of the firm’s internal structure on the relationship between marketing dashboards and the outcomes.
Design/methodology/approach
A conceptual model grounded in the knowledge-based view of the firm is tested. The research uses survey data collected from marketing professionals employed within business-to-business firms. Data from the key informants are analyzed using structural equation modeling.
Findings
The results demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information management capability. Centralization exhibits a negative moderating effect, and formalization exhibits a positive moderating effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy implementation speed and market information management capability are related to market performance.
Originality/value
Through the examination of main and moderating relationships, this paper demonstrates that marketing strategy implementation speed and market information management capability are key integration mechanisms that leverage the marketing dashboard resources.</abstract><cop>Bradford</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/EJM-06-2015-0317</doi><tpages>26</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0309-0566 |
| ispartof | European journal of marketing, 2016-01, Vol.50 (12), p.2077-2102 |
| issn | 0309-0566 1758-7123 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_EJM-06-2015-0317 |
| source | Emerald Journals |
| subjects | Accountability Competition Competitive advantage Corporate objectives Decision making Information management Knowledge management Market strategy Marketing Semantics Software Studies Technological change |
| title | A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability |
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