Familiness, social capital and market orientation in the family firm

Purpose This paper aims to analyse if the family influence on the firm and the relational dynamics inside the family and the firm could create specific familiness resources, which lead to a stronger market orientation (MO) of the family firms (FFs). Design/methodology/approach This study is based on...

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Veröffentlicht in:	European journal of marketing 2020-07, Vol.54 (7), p.1731-1760
Hauptverfasser:	Martín-Santana, Josefa D, Cabrera-Suárez, M. Katiuska, Déniz-Déniz, M. de la Cruz
Format:	Artikel
Sprache:	eng
Schlagworte:	Competitive advantage Corporate culture Family owned businesses Hypotheses Identification Mediation Social capital Trust
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