Seizing the moment in the flux of Industry 4.0: technological opportunism, innovativeness and new product performance in international markets

PurposeRecent technological turbulence stemming from Industry 4.0 provides managerial opportunities and challenges simultaneously. In this context, the purpose of this study is to explore the role of technological opportunism on innovativeness and discover the impact of innovativeness on new product...

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Veröffentlicht in:	European journal of innovation management 2024-04, Vol.27 (4), p.1134-1159
Hauptverfasser:	Cho, Jinwan, Jeong, Insik, Kim, Eunmi, Cho, Hyo Eun
Format:	Artikel
Sprache:	eng
Schlagworte:	Automation Automobile industry Big Data Competition Competitive advantage Empirical equations Hypotheses Industry 4.0 International International business International markets Manufacturing Product development Product life cycle Productivity Technological change Technology adoption
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