Health warnings on wine: a consumer perspective

Purpose – The purpose of this paper is to investigate consumers’ interest and preference for health warnings on wine label, and the key socio-demographic and attitudinal variables driving this interest. Design/methodology/approach – Data were gathered, by a professional marketing company, through an...

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Veröffentlicht in:	British food journal (1966) 2016-03, Vol.118 (3), p.647-659
Hauptverfasser:	Annunziata, Azzurra, Pomarici, Eugenio, Vecchio, Riccardo, Mariani, Angela
Format:	Artikel
Sprache:	eng
Schlagworte:	Alcohol Alcohol use Alcoholic beverages Behavior Beverages Children Consumers Consumption Demographic variables Demographics Descriptive labeling Drunk driving Food & nutrition Health Health risk assessment Health risks Investigations Labels Liquor industry Literature reviews Logos Methodology Pictographs Policies Pregnancy Public policy & environmental management Receiving Side effects Studies Vitaceae Warning Wine Wines Womens health
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