Determinant factors of Indonesian people’s fish purchase intention

PurposeThe purpose of this paper is to examine the determinant factors that influence the purchase intention of fish by Indonesians, especially in 14 provinces with low fish consumption rates.Design/methodology/approachThe survey was conducted with a total of 307 respondents in West Sumatra, Jambi,...

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Veröffentlicht in:	British food journal (1966) 2021-06, Vol.123 (6), p.2272-2277
1. Verfasser:	Rowena, Janny
Format:	Artikel
Sprache:	eng
Schlagworte:	Beef Consumer attitudes Consumer behavior Consumers Consumption Cooking Distribution channels Females Fish Fish production Fisheries Fishing Food Hypotheses Marine fish Proteins Purchase intention Seafood Validity
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