Ethically minded consumer behaviour in Vietnam

Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in terms of behaviours rather than attitudinal judgements...

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Veröffentlicht in:	Asia Pacific journal of marketing and logistics 2019-05, Vol.31 (3), p.609-626
Hauptverfasser:	Le, Tri D, Kieu, Tai Anh
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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