A consumer satisfaction model based on the integration of EDT and TAM

Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design/methodology/app...

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Veröffentlicht in:	Asia Pacific journal of marketing and logistics 2017-11, Vol.29 (5), p.978-993
1. Verfasser:	Cho, Yunjin
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Cultural differences Customer satisfaction Electronic commerce Marketing Purchase intention Shopping Social networks Social research Studies Technology Acceptance Model Technology adoption
Online-Zugang:	Volltext
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