Demand chain effectiveness - supply chain efficiencies

Purpose - The purpose of this research is to argue that a number of organisations focused their efforts on developing sophisticated supply chains such that their managerial focus became myopic, and many lost sight of their markets and their customers, missing the fact that the customers, failing to...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of enterprise information management 2006-05, Vol.19 (3), p.246-261
1. Verfasser:	Walters, David
Format:	Artikel
Sprache:	eng
Schlagworte:	Customers Demand management Information management Process management Supply chain management
Online-Zugang:	Volltext
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