Corporate communication in the emerging network economy

This paper draws on ideas in economics and game theory to develop a new theory of marketing in the emerging network economy. The paper argues that in a network economy, firms and consumers will confront "coordination problems". With the emerging network economy all this becomes urgent beca...

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Veröffentlicht in:	Corporate communications 2004-03, Vol.9 (1), p.43-49
Hauptverfasser:	Foss, Nicolai J., Kristensen, Tore, Wilke, Ricky
Format:	Artikel
Sprache:	eng
Schlagworte:	Corporate communications Knowledge Problem solving Resources
Online-Zugang:	Volltext
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