Innovation

The new century promises to bring more change, more complexity, and more competition. As a result, enterprisewide innovation will become a required operational discipline. Managing innovation in this environment involves four key principles: the approach must be comprehensive; innovation must includ...

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Veröffentlicht in:Strategy & leadership 2001-02, Vol.29 (1), p.11-14
1. Verfasser: Tucker, Robert B.
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Sprache:eng
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creator Tucker, Robert B.
description The new century promises to bring more change, more complexity, and more competition. As a result, enterprisewide innovation will become a required operational discipline. Managing innovation in this environment involves four key principles: the approach must be comprehensive; innovation must include an organized, systematic, and continual search for new opportunities; organizations must involve everyone in the innovation process; a company must work constantly on improving its climate for innovation.
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source Emerald A-Z Current Journals
title Innovation
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