E-mail marketing at the crossroads

Purpose - The purpose of this paper is to provide a conceptual overview of the process of unsolicited commercial e-mail (UCE), propose a typology of UCE, and delineate key stakeholders of UCE, their roles and potential responses through a stakeholder analysis.Design methodology approach - Based on t...

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Veröffentlicht in:	Internet research 2006-01, Vol.16 (1), p.38-52
Hauptverfasser:	Moustakas, Evangelos, Ranganathan, C., Duquenoy, Penny
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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