Innovativeness and newness in high-tech consumer durables
This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. For the purposes of the study, consumers were categorised as high-innovators or non-innovators. The general objective of the research was to determine how differing groups of consumers view...
Gespeichert in:
| Veröffentlicht in: | The journal of product & brand management 1999-10, Vol.8 (5), p.415-429 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 429 |
|---|---|
| container_issue | 5 |
| container_start_page | 415 |
| container_title | The journal of product & brand management |
| container_volume | 8 |
| creator | Blythe, Jim |
| description | This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. For the purposes of the study, consumers were categorised as high-innovators or non-innovators. The general objective of the research was to determine how differing groups of consumers view innovativeness, and how innovativeness is assessed, with particular reference to high-tech product offerings. The research was carried out in two stages; a series of focus groups was run to determine the dimensions of the problem, and a questionnaire derived from this. The questionnaire was then administered to visitors at a consumer-oriented trade show. Statistical analysis of the questionnaire revealed that there are significant differences between groups of consumers regarding the relative importance of various factors in the process of assessing innovativeness. |
| doi_str_mv | 10.1108/10610429910296028 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_emera</sourceid><recordid>TN_cdi_emerald_primary_10_1108_10610429910296028</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>36087565</sourcerecordid><originalsourceid>FETCH-LOGICAL-c362t-d894545630ce8fe81e44169a2c54ac0ff812d5e21efca82f67acaac7554216c33</originalsourceid><addsrcrecordid>eNp1kE9LAzEQxYMoWKsfwNviwZOrmWySJkcp_oOCFz2HmJ3YLdtsTXYrfntT60EqPc3A_N7Mm0fIOdBrAKpugEqgnGkNlGlJmTogI0YFL0Hy6pCMNvMyA3BMTlJaUEqZqNSI6KcQurXtmzUGTKmwoS4Cfv70TSjmzfu87NHNC9eFNCwxFvUQ7VuL6ZQcedsmPPutY_J6f_cyfSxnzw9P09tZ6SrJ-rJWmgsuZEUdKo8KkHOQ2jInuHXUewWsFsgAvbOKeTmxzlo3ESKbla6qxuRyu3cVu48BU2-WTXLYtjZgNyRTSaomQooMXuyAi26IIXszLEehQQqdIdhCLnYpRfRmFZuljV8GqNkkaf4lmTVXWw3m_21b_5HsoGZV-4zTffi-C9-e8IBW</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>220591659</pqid></control><display><type>article</type><title>Innovativeness and newness in high-tech consumer durables</title><source>Emerald Journals</source><creator>Blythe, Jim</creator><creatorcontrib>Blythe, Jim</creatorcontrib><description>This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. For the purposes of the study, consumers were categorised as high-innovators or non-innovators. The general objective of the research was to determine how differing groups of consumers view innovativeness, and how innovativeness is assessed, with particular reference to high-tech product offerings. The research was carried out in two stages; a series of focus groups was run to determine the dimensions of the problem, and a questionnaire derived from this. The questionnaire was then administered to visitors at a consumer-oriented trade show. Statistical analysis of the questionnaire revealed that there are significant differences between groups of consumers regarding the relative importance of various factors in the process of assessing innovativeness.</description><identifier>ISSN: 1061-0421</identifier><identifier>EISSN: 2054-1643</identifier><identifier>DOI: 10.1108/10610429910296028</identifier><language>eng</language><publisher>Santa Barbara: MCB UP Ltd</publisher><subject>Audio equipment ; Consumers ; Decision making ; Discriminant analysis ; Fairs & exhibitions ; Innovations ; Market segmentation ; Marketing ; Perceptions ; Personality ; Personality traits ; Product development ; Product management ; Social mobility ; Statistical analysis ; Studies ; Upward mobility ; Video equipment</subject><ispartof>The journal of product & brand management, 1999-10, Vol.8 (5), p.415-429</ispartof><rights>MCB UP Limited</rights><rights>Copyright MCB UP Limited (MCB) 1999</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c362t-d894545630ce8fe81e44169a2c54ac0ff812d5e21efca82f67acaac7554216c33</citedby><cites>FETCH-LOGICAL-c362t-d894545630ce8fe81e44169a2c54ac0ff812d5e21efca82f67acaac7554216c33</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/10610429910296028/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/10610429910296028/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,780,784,966,11634,27923,27924,52685,52688</link.rule.ids></links><search><creatorcontrib>Blythe, Jim</creatorcontrib><title>Innovativeness and newness in high-tech consumer durables</title><title>The journal of product & brand management</title><description>This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. For the purposes of the study, consumers were categorised as high-innovators or non-innovators. The general objective of the research was to determine how differing groups of consumers view innovativeness, and how innovativeness is assessed, with particular reference to high-tech product offerings. The research was carried out in two stages; a series of focus groups was run to determine the dimensions of the problem, and a questionnaire derived from this. The questionnaire was then administered to visitors at a consumer-oriented trade show. Statistical analysis of the questionnaire revealed that there are significant differences between groups of consumers regarding the relative importance of various factors in the process of assessing innovativeness.</description><subject>Audio equipment</subject><subject>Consumers</subject><subject>Decision making</subject><subject>Discriminant analysis</subject><subject>Fairs & exhibitions</subject><subject>Innovations</subject><subject>Market segmentation</subject><subject>Marketing</subject><subject>Perceptions</subject><subject>Personality</subject><subject>Personality traits</subject><subject>Product development</subject><subject>Product management</subject><subject>Social mobility</subject><subject>Statistical analysis</subject><subject>Studies</subject><subject>Upward mobility</subject><subject>Video equipment</subject><issn>1061-0421</issn><issn>2054-1643</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1999</creationdate><recordtype>article</recordtype><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNp1kE9LAzEQxYMoWKsfwNviwZOrmWySJkcp_oOCFz2HmJ3YLdtsTXYrfntT60EqPc3A_N7Mm0fIOdBrAKpugEqgnGkNlGlJmTogI0YFL0Hy6pCMNvMyA3BMTlJaUEqZqNSI6KcQurXtmzUGTKmwoS4Cfv70TSjmzfu87NHNC9eFNCwxFvUQ7VuL6ZQcedsmPPutY_J6f_cyfSxnzw9P09tZ6SrJ-rJWmgsuZEUdKo8KkHOQ2jInuHXUewWsFsgAvbOKeTmxzlo3ESKbla6qxuRyu3cVu48BU2-WTXLYtjZgNyRTSaomQooMXuyAi26IIXszLEehQQqdIdhCLnYpRfRmFZuljV8GqNkkaf4lmTVXWw3m_21b_5HsoGZV-4zTffi-C9-e8IBW</recordid><startdate>19991001</startdate><enddate>19991001</enddate><creator>Blythe, Jim</creator><general>MCB UP Ltd</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X5</scope><scope>7XB</scope><scope>8AO</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>7TA</scope><scope>8FD</scope><scope>JG9</scope></search><sort><creationdate>19991001</creationdate><title>Innovativeness and newness in high-tech consumer durables</title><author>Blythe, Jim</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c362t-d894545630ce8fe81e44169a2c54ac0ff812d5e21efca82f67acaac7554216c33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1999</creationdate><topic>Audio equipment</topic><topic>Consumers</topic><topic>Decision making</topic><topic>Discriminant analysis</topic><topic>Fairs & exhibitions</topic><topic>Innovations</topic><topic>Market segmentation</topic><topic>Marketing</topic><topic>Perceptions</topic><topic>Personality</topic><topic>Personality traits</topic><topic>Product development</topic><topic>Product management</topic><topic>Social mobility</topic><topic>Statistical analysis</topic><topic>Studies</topic><topic>Upward mobility</topic><topic>Video equipment</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Blythe, Jim</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>Materials Business File</collection><collection>Technology Research Database</collection><collection>Materials Research Database</collection><jtitle>The journal of product & brand management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Blythe, Jim</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Innovativeness and newness in high-tech consumer durables</atitle><jtitle>The journal of product & brand management</jtitle><date>1999-10-01</date><risdate>1999</risdate><volume>8</volume><issue>5</issue><spage>415</spage><epage>429</epage><pages>415-429</pages><issn>1061-0421</issn><eissn>2054-1643</eissn><abstract>This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. For the purposes of the study, consumers were categorised as high-innovators or non-innovators. The general objective of the research was to determine how differing groups of consumers view innovativeness, and how innovativeness is assessed, with particular reference to high-tech product offerings. The research was carried out in two stages; a series of focus groups was run to determine the dimensions of the problem, and a questionnaire derived from this. The questionnaire was then administered to visitors at a consumer-oriented trade show. Statistical analysis of the questionnaire revealed that there are significant differences between groups of consumers regarding the relative importance of various factors in the process of assessing innovativeness.</abstract><cop>Santa Barbara</cop><pub>MCB UP Ltd</pub><doi>10.1108/10610429910296028</doi><tpages>15</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1061-0421 |
| ispartof | The journal of product & brand management, 1999-10, Vol.8 (5), p.415-429 |
| issn | 1061-0421 2054-1643 |
| language | eng |
| recordid | cdi_emerald_primary_10_1108_10610429910296028 |
| source | Emerald Journals |
| subjects | Audio equipment Consumers Decision making Discriminant analysis Fairs & exhibitions Innovations Market segmentation Marketing Perceptions Personality Personality traits Product development Product management Social mobility Statistical analysis Studies Upward mobility Video equipment |
| title | Innovativeness and newness in high-tech consumer durables |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-13T09%3A46%3A55IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_emera&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Innovativeness%20and%20newness%20in%20high-tech%20consumer%20durables&rft.jtitle=The%20journal%20of%20product%20&%20brand%20management&rft.au=Blythe,%20Jim&rft.date=1999-10-01&rft.volume=8&rft.issue=5&rft.spage=415&rft.epage=429&rft.pages=415-429&rft.issn=1061-0421&rft.eissn=2054-1643&rft_id=info:doi/10.1108/10610429910296028&rft_dat=%3Cproquest_emera%3E36087565%3C/proquest_emera%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=220591659&rft_id=info:pmid/&rfr_iscdi=true |