Dynamics of the relationship between product features, quality evaluation, and pricing

Examines the relationship between a product's features, the consumer's quality evaluation, and the marketer's pricing in the context of a dynamic product market environment. Estimates a simultaneous system model using two-stage-least-squares regression on Consumer Reports data of thre...

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Veröffentlicht in:	Pricing strategy & practice 1997-06, Vol.5 (2), p.45-60
Hauptverfasser:	Yoon, Eunsang, Kijewski, Valerie
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image College professors Compact disc players Consumers Design Hypotheses Manufacturers Manufacturing Marketing Microwaves Prices Pricing policies Product quality Regression analysis Studies
Online-Zugang:	Volltext
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