Measuring customer satisfaction in the fast food industry: a cross-national approach

In today's ever-increasing globalization of services and brands, service-oriented businesses need to attend to the satisfaction of their customers both domestically and abroad while transcending unique cultural differences from country to country. This study provides a cross-cultural comparison...

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Veröffentlicht in:	The Journal of services marketing 2004-08, Vol.18 (5), p.371-383
Hauptverfasser:	Gilbert, G. Ronald, Veloutsou, Cleopatra, Goode, Mark M.H, Moutinho, Luiz
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Brand loyalty Comparative analysis Consumption Cross cultural studies Customer satisfaction Customer services Fast food industry GDP Gross Domestic Product International markets Quality of service Stock exchanges Success
Online-Zugang:	Volltext
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