Improving service firm performance

Although there are a growing number of studies which have investigated links between market orientation and performance in service firms, there has been limited research which compares the market orientations of goods and service firms. The results of this study, based on a large multi-industry samp...

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Veröffentlicht in:	The Journal of services marketing 2002-06, Vol.16 (3), p.186-200
Hauptverfasser:	Gray, Brendan J, Matear, Sheelagh, Matheson, Philip K
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Codes Comparative analysis Competitive advantage Corporate culture Corporate image Customer information files Customer services Ethics Information systems Innovation Internet Investigations Market orientation Marketing Product development Questionnaires Social responsibility Stakeholders Studies
Online-Zugang:	Volltext
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