Measuring the financial capability of investors

Purpose - The purpose of this paper is to provide further understanding of the financial capability of mutual fund investors, and compare internet and branch office investors. It seeks to examine mutual fund investors' abilities and awareness of the terms and risks of mutual fund investments us...

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Veröffentlicht in:International journal of bank marketing 2011-03, Vol.29 (2), p.107-133
Hauptverfasser: Pellinen, Antti, Törmäkangas, Kari, Uusitalo, Outi, Raijas, Anu
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container_end_page 133
container_issue 2
container_start_page 107
container_title International journal of bank marketing
container_volume 29
creator Pellinen, Antti
Törmäkangas, Kari
Uusitalo, Outi
Raijas, Anu
description Purpose - The purpose of this paper is to provide further understanding of the financial capability of mutual fund investors, and compare internet and branch office investors. It seeks to examine mutual fund investors' abilities and awareness of the terms and risks of mutual fund investments using a novel measurement instrument.Design methodology approach - Ability measurement techniques adapted from educational and psychological studies were applied in the paper. Empirical survey data were collected in Finland.Findings - There were differences between different types of investors in terms of financial knowledge. The channel used by the investors in making investments differentiated the more knowledgeable internet investors from the less knowledgeable branch office investors.Research limitations implications - The subjects of the study are the clients of a mutual fund company. Future research could concentrate on examining the consequences of financial knowledge. One interesting question is how the consumers understand their personal financial capability and its role in their lives.Practical implications - The measures and indicators of financial capability are important evaluative instruments for banks and financial corporations as well as for the authorities involved in evaluating investors' financial behaviour.Originality value - The ability measurement technique adapted from education and psychological research proved to be applicable in the field of financial capability measurement.
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