A comparison of product elimination success factors in the UK banking, building society and insurance sectors

This paper examines product elimination in the UK's financial services sector. Specifically it considers how success is defined and measured. The literature explains that in financial services the ability to fully eliminate a product is difficult due to contractual and legislative barriers. Thi...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of bank marketing 2004-03, Vol.22 (2), p.126-143
Hauptverfasser:	Harness, David R, Marr, Norman E
Format:	Artikel
Sprache:	eng
Schlagworte:	Bank marketing Banking Building societies Cost control Financial services Market exit Market shares Objectives Product elimination Product life cycle Product management Studies Success United Kingdom
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!