Choosing between wholly-owned subsidiaries and joint ventures of MNCs from an emerging market

Purpose - The purpose of this paper is to examine the impact that three sets of variables - derived from transaction cost theory (TCT), the resource-based view (RBV), and institutional environment - have on choice of entry strategies of multinational corporations (MNCs) from an emerging market.Desig...

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Veröffentlicht in:	International marketing review 2010-06, Vol.27 (3), p.338-365
Hauptverfasser:	Chiao, Yu-Ching, Lo, Fang-Yi, Yu, Chow-Ming
Format:	Artikel
Sprache:	eng
Schlagworte:	Decision making Emerging markets Foreign investment Host country Hypotheses Joint ventures Market entry Market strategy Multinational corporations Product life cycle Statistical analysis Studies Subsidiaries Transaction costs
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