Determinants of the brand equity

Purpose - This research study aims to examine the practicality and application of a customer-based brand equity model, based on Aaker's well-known conceptual framework of brand equity.Design methodology approach - The study employed structural equation modelling to investigate the causal relati...

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Veröffentlicht in:	Marketing intelligence & planning 2005-05, Vol.23 (3), p.237-248
Hauptverfasser:	Atilgan, Eda, Aksoy, afak, Akinci, Serkan
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand awareness Brand equity Brand loyalty Drinks Linear structure equation modelling Turkey
Online-Zugang:	Volltext
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