The positive side of negative framing

Purpose - The purpose of this paper is to present a unique insight into the impact of decision framing and overconfidence on decision-making effectiveness.Design methodology approach - Conceptual with a case study illustration.Findings - The findings support the paper's theoretical assertions regarding the potentially positive impact of negative framing in the context of overconfidence and the potentially negative impact of positive framing under this context.Research limitations implications - Case study illustration (not empirical).Practical implications - This research helps identify decision-making situations which can dramatically alter the effectiveness of decision-making processes. Decision makers need to know how factors such as overconfidence and framing can enhance or impede the quality of decisions generated.Originality value - Highly original - it challenges the traditional view of framing and overconfidence as automatic impediments to effective decision making.